What is the difference between Organic SEO and Local SEO?
Organic SEO is location neutral. It's ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you're running a national campaign, or an e-commerce campaign, this is the perfect methodology for you.
Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.
How are citations important for Local SEO?
Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.
How many geo locations does our Local SEO packages target?
Each Local SEO Package targets one location. If your business has multiple locations, you would need to buy a package for each one, unless your geo-targets all fall within a 5 mile radius.
How do I place my business in the Google Map pack?
Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.
What contributes to Local SEO?
On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.
More about SEO:
Inbound linking is very important. In fact, acquiring back-links may be the most important
thing in SEO. Nonetheless, a website owner shouldn’t have to “scout” or “hunt” for links. If the presented content is interesting, useful, and/or important, there is a natural tendency among web users to share information.